Ingrid
Yang Yoga

Ingrid Yang, M.D., J.D., E-RYT 500, C-IAYT is a deeply knowledgeable teacher who has made it her purpose to incorporate medicine into yoga, and yoga into medicine. We partner together to execute her marketing efforts with a goal of heightening her brand and expanding her presence globally.

+ Branding and Identity
+ Website Development
+ Graphic Design
+ SEO
+ Content Marketing
+ Social Media Marketing
+ Email Marketing and Automation
+ Event Planning
+ Copywriting

WHAT I DID

I'll never forget the day I met Ingrid and she shared her ultimate goal with me: "I want to be featured on the cover of Yoga Journal," a magazine 'founded in California in 1975 with the goal of combining the essence of traditional yoga with scientific understanding.' I knew right then and there we were launching a supercharged partnership bound to accomplish the unthinkable. And that we did.

In 2021, after three years (and counting!) of partnering together on elevating and establishing Ingrid's brand, I got the call: "It happened! I'm being featured on the cover of Yoga Journal!" Since then, Ingrid has, and continues to, write for Yoga Journal and is one of their recognized authors.

Ingrid was featured on the cover of YogaJournal!

I'll never forget the day I met Ingrid and she shared her ultimate goal with me: "I want to be featured on the cover of Yoga Journal," a magazine 'founded in California in 1975 with the goal of combining the essence of traditional yoga with scientific understanding.' I knew right then and there we were launching a supercharged partnership bound to accomplish the unthinkable. And that we did.

In 2021, after three years (and counting!) of partnering together on elevating and establishing Ingrid's brand, I got the call: "It happened! I'm being featured on the cover of Yoga Journal!" Since then, Ingrid has, and continues to, write for Yoga Journal and is one of their recognized authors.

Project Highlights

As a lawyer, yoga teacher, and doctor, we've utilized Ingrid's expertise to have her knowledge-based articles published in major publications including Newsweek, Yoga Journal, Very Well Mind, LA Yoga, Yoga Therapy Today, SHAPES, and more.

A published author, Ingrid recently published her third book highlighting Adaptive Yoga. As a yoga teacher myself, I contributed to the copywriting and editing efforts for Ingrid's book. Through effective content creation and storytelling, I helped develop both the tone and voice for her latest publication.

As a world-renowned yoga teacher, we further established Ingrid's brand presence through effective and consistent email marketing. We developed email marketing content, including a monthly newsletter with an average open rate of ~45% and click-through rate of 20%. Through this additional connection with her client base, she has been able to effectively recruit enough participants to plan and host over 10, sold out yoga retreats around the world.

To stay innovative during the pandemic, we continued to increase Ingrid's brand awareness by building a community and platform through which she pre-records and offers her teachings online. She has been able to use her online teaching platform to connect with yoga students around the globe.

Project Highlights

As a lawyer, yoga teacher, and doctor, we've utilized Ingrid's expertise to have her knowledge-based articles published in major publications including Newsweek, Yoga Journal, Very Well Mind, LA Yoga, Yoga Therapy Today, SHAPES, and more.

A published author, Ingrid recently published her third book highlighting Adaptive Yoga. As a yoga teacher myself, I contributed to the copywriting and editing efforts for Ingrid's book. Through effective content creation and storytelling, I helped develop both the tone and voice for her latest publication.

As a world-renowned yoga teacher, we further established Ingrid's brand presence through effective and consistent email marketing. We developed email marketing content, including a monthly newsletter with an average open rate of ~45% and click-through rate of 20%. Through this additional connection with her client base, she has been able to effectively recruit enough participants to plan and host over 10, sold out yoga retreats around the world.

As a lawyer, yoga teacher, and doctor, we've utilized Ingrid's expertise to have her knowledge-based articles published in major publications including Newsweek, Yoga Journal, Very Well Mind, LA Yoga, Yoga Therapy Today, SHAPES, and more.

INGRID YANG
FOUNDER OF INGRID YANG YOGA