Studio
Chavelli

As a calligrapher and lettering artist, Chavelli transforms words into beautifully compelling communication. I helped Chavelli with developing and establishing her brand. From live lettering at press events, to personalizing products for Prada, to writing scrolls for Game of Thrones marketing, we strived to demonstrate the breadth of Chavelli's work through our tactics.

+ Branding and Identity
+ Website Development
+ Graphic Design
+ Content Marketing
+ Social Media Marketing
+ Email Marketing and Automation
+ Copywriting

WHAT I DID

From the second I met Chavelli, I knew I was lucky to have the opportunity to work with her. She is a creative genius when it comes to lettering and calligraphy, and I was beyond excited to help market her talents.

During our time working together, Chavelli's work got picked up my people around the globe, including the team from Game of Thrones. She was asked to create a custom commission for the show's partnership with Mountain Dew. Her work was rolled into scrolls, sealed with wax and sent on their way to promote the MTN DEW x HBO campaign, #ACanHasNoName.

It was a great accomplishment to see Chavelli's breadth of work expand during our partnership together.

Chavelli was commissioned to work with Game of Thrones!

From the second I met Chavelli, I knew I was lucky to have the opportunity to work with her. She is a creative genius when it comes to lettering and calligraphy, and I was beyond excited to help market her talents.

During our time working together, Chavelli's work got picked up my people around the globe, including the team from Game of Thrones. She was asked to create a custom commission for the show's partnership with Mountain Dew. Her work was rolled into scrolls, sealed with wax and sent on their way to promote the MTN DEW x HBO campaign, #ACanHasNoName.

It was a great accomplishment to see Chavelli's breadth of work expand during our partnership together.

Project Highlights

To demonstrate Chavelli's expansive knowledge within the lettering and stationary business, we developed a robust blog and produced content that provided additional ways for her audience to learn about her capabilities. Through effective storytelling and a strong content strategy, we were able to grow her audience by acquiring more clients for wedding invitations and custom events for clients such as Nike, Jimmy Choo, and Dolce & Gabanna.

To further amplify Chavelli's content creation efforts, we implemented a formal content strategy with a goal of growing her audience. We identified key pillars of content that we wanted to write content about and developed a plan that would allow us to educate readers while also providing them with reasons to hire Chavelli for their design needs. I helped implement and lead the content strategy, as well as write and publish the pieces associated with our SEO goals. Some of these content examples include:

In tandem with writing and publishing content relevant to Chavelli's audience and those alike, we also implemented a strategy to showcase more of her portfolio and recent work (see an example here). We chose compelling photographs and complemented the visuals with copy that described the story in which Chavelli had the opportunity to engage with the client and how she brought their vision to life. These descriptive pieces allowed Chavelli to document her successes while also growing her customer base.

Project Highlights

To demonstrate Chavelli's expansive knowledge within the lettering and stationary business, we developed a robust blog and produced content that provided additional ways for her audience to learn about her capabilities. Through effective storytelling and a strong content strategy, we were able to grow her audience by acquiring more clients for wedding invitations and custom events for clients such as Nike, Jimmy Choo, and Dolce & Gabanna.

To further amplify Chavelli's content creation efforts, we implemented a formal content strategy with a goal of growing her audience. We identified key pillars of content that we wanted to write content about and developed a plan that would allow us to educate readers while also providing them with reasons to hire Chavelli for their design needs. I helped implement and lead the content strategy, as well as write and publish the pieces associated with our SEO goals. Some of these content examples include:

In tandem with writing and publishing content relevant to Chavelli's audience and those alike, we also implemented a strategy to showcase more of her portfolio and recent work (see an example here). We chose compelling photographs and complemented the visuals with copy that described the story in which Chavelli had the opportunity to engage with the client and how she brought their vision to life. These descriptive pieces allowed Chavelli to document her successes while also growing her customer base.