Affiliate marketing is a hot topic these days and you may be wondering what it is exactly? Affiliate marketing is considered a type of performance-based marketing where you promote and market other people’s or company’s products or services. In exchange, you earn a commission for each sale or lead that you generate through your unique affiliate link.
As an affiliate marketer, you promote products through various channels such as (but definitely not limited to!) your website, social media, email marketing, or paid advertising. Maybe you’ve seen a blog post from your favorite food blogger and they’ve provided links to their favorite cookware for you to then purchase. Or perhaps you’ve seen someone on Instagram share their favorite, seasonal outfits and they prompt you to purchase too through the link in the profile. Chances are that they’re using affiliate marketing so that if someone purchases through their unique link, they will make a small commission.
Links to promote the products and services are typically provided by either the company or person whose product you’re selling or through an affiliate marketing platform. When someone clicks on your unique affiliate link and makes a purchase or completes a specific action, such as filling out a form, you earn a commission from the product owner or the company offering the affiliate program.
The commission rates vary by program, but typically range from a 5% to over 50% of the product’s total sale price. The more strategic you are with growing your audience and brand, these product commissions can quickly add up and affiliate marketing can be a great source of passive income that works in the background for you.
The best part about this marketing strategy is that anyone can do it! I have all of the tips you need for getting started in this blog post.
Comments +